Prasad Desai

Social Media Marketing


In today’s era, the significance of social media marketing has never been inordinate. When it comes to communicating with the customer, social media and its tools offer diversity in advertising options. The benefits and outcomes are numerous, as SMM is more than just launching your content for the public to see.

Social media marketing or SMM is a form of internet or online marketing that involves initiating and exchanging content on social media networks to gain your marketing and branding goals. It includes activities like posting image updates, videos, links, text and other content that creates audience engagements, as well as paid social media advertising. 

Benefits of social media marketing

Social media can be used for all employments irrespective of its size and it is economical than any other marketing tool in history. You can use it for things like;

  • Promote the name of your brand and business
  • Tell people about your products and services
  • Construct a relationship with customers
  • Win over new customers
  • Determine what customers think about your business

Why social media marketing is important?

Social media marketing helps you in receiving a number of goals, such as:

  • Escalating website traffic
  • Establishing conversions
  • Elevating brand awareness
  • Constructing a brand, its identity, and positive brand associations
  • Enhancing communication with key audiences

The larger and more engaged your visitors/audience is on social media, the easier it will be for you to accomplish every other marketing goal on your list!

How to choose the best social media platforms for marketing:

Different social media marketing platforms require different approaches, so build a strategy that is tailored for each platform.

Using Facebook for SMM

Face book’s free and easy environment demands an active social media marketing strategy.  First, create a Facebook business fan page. You have to pay attention to layout, as the visual component is the prime aspect of the Facebook experience. 

Organic search on Facebook is very limited, so examine an economic Facebook ad strategy, which can have a larger impact on your organic Facebook presence as well!

Using Pinterest for SMM

One of the fastest-growing social media marketing trends, Pinterest is an image-centered platform for retail but anyone can take advantage of using Pinterest for social media purposes or sales-driving ads. 

Pinterest enables businesses to display their product offerings while also building brand personality with eye-catching, distinctive pinboards.  

Using twitter for SMM

Twitter is the social media marketing tool that allows you to disseminate your updates across the web. Mix up your tweets about offers, discounts, and news with fun, brand-building tweets. Make sure that you retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. 

Twitter as a social media marketing tool circulates around dialogue and communication, so be sure to correspond with people as much as possible.

Using LinkedIn for SMM

LinkedIn is the most professional social media marketing site. If you want to enter into a professional dialogue with people in similar industries then LinkedIn is a great platform that gives you a place to share with like-minded people.  

Stimulate your customers or clients to give your business a suggestion on LinkedIn profile. Suggestions make your business appear more credible and reliable for new customers. 

Using Instagram for SMM

Nowadays one of the most popular social media marketing platforms is Instagram. According to sources, the social channel has more than 500 million active users making it bigger than Pinterest, Snapchat, and Twitter. According to websites, approximately 80 percent of all the Instagram users follow at least one brand on the platform.

When you make your Instagram account ensure that you make it correctly so it can become a part of a successful social media marketing strategy. As you set up your account make sure you switch to a business account so you can access to valuable sights and tools that will come handy as you organize your page. 

Using YouTube for SMM

YouTube leads the list of online video platforms and has grown to be the most successful channel for advertising today. YouTube has over 1 billion users, who spend hours of an hour per day viewing videos so it can generate plenty of traffic. 

YouTube has a package for everyone. As a start-up, you can use the free services and advance to paid services as your recognition increases. It is also a social network means that in addition to hosting your free videos, you can friend, like, share, comment, subscribe, and favorite. 

Get best SMM services

Ravinsan is a social media marketing company in India, helping the client create and manage top-performing SMM services for small, medium, and big size employments. We manage social media networks such as Facebook, Twitter, and Pinterest, etc for our clients. 

Our company provides in house digital marketing experts who are proficient in handling the dynamics of the sites.