The most used search engine Google receives more than 3 billion search queries a day. Google Ads has been in the market for around for nearly two years, giving it precedence in the area of paid advertising.
Google is a device used by people to raise queries that are answered with a combination of paid advertisements and organic results. Google advertisers gain $8 for every $1 they spend on Google ads. Due to thousands of companies use Google Ads to promote their businesses, your results will be pushed down to the page, beneath your competitors even if you’re ranking organically.
How does Google Ads work?
Google Ads showcases your ad to customers who are searching for your products or services. Advertisers bid on keywords, and the winners of that bid are placed at the top of search result page like YouTube videos or other relevant websites depending upon the type of ad campaign selected.
There are many factors which affect your caliber to build effectual and high-performing Google Ads which are:
Quality score and Ad rank
Ad rank stimulates positioning of your ads, and Quality rank is among the two factors that determine your ad rank (the other is the bid amount). Your quality score depends on the quality and significance of your ads, Google measures that by how many people click on your ad when it’s showcased – i.e. your CTR.
Your CTR depends on:
1. The significance of your keywords
2. If your ad copy and CTA convey what people expect based on their search.
3. What the user experiences about your landing page
When you first set up your Google Ad campaign, your QS is where you should give attention to – even before increasing your bid amount.
Ad campaign types: Search, Display and Video
You can choose from one of the three campaign types on Google Ads: search, display or video – each has its optimal uses.
The text ads which are displayed on Google results page are search ads. The advantage of search ads is that you are displaying your ad where most users look for information first – on Google. Moreover, Google displays your ad in the same format as other results so searchers can see and click on results.
Google has a network of websites in businesses and industries and with a diversity of audiences that take part in display Google ads, known as the Google display network. The website owner gets benefited as it is paid per click or impression on the ads. The advertisers get benefited as they can get content in front of customers that are aligned with their personas.
The ads which are displayed before, after, or sometimes in the middle of the YouTube videos are video ads. YouTube is a search engine too. Correct keywords will bring you the video, disrupting the user’s behavior enough to grab their attention.
When you first set up your Google ad, you will be asked for a geographical region where your ad will be shown. If you have a storefront, then it should be in a reasonable radius around your physical location. If you have an e-commerce store and a physical product, then your location should be set around the places where you ship.
Your location settings will play a significant role in placement. Google’s objective is to showcase the most relevant result to users, even when you’re paying.
Keyword research is as significant for paid ads as it is for organic search. Your keywords need to be in connection with searcher intent. Because based on keywords you have selected, Google matches your ad with the queries and questions.
Top Benefits of Google AdWords for your Business
Increases Brand Awareness
In the past days, brand awareness was limited to advertising on newspapers, billboards, radio & TV advertisements. But digital advertising like Google AdWords has revolutionized the way brands do their business.
By using Google AdWords, brands can promote to the audience when they are researching their product category in the search engine. Advertisers can also increase their audience size by targeting people on other websites through the Google display network.
Works faster than SEO
Google AdWords works and results faster than SEO. The clarity businesses get on Google has an immense amount of value in terms of driving sales than any other medium. On the search engine like Google, businesses have the opportunity to come in front of people at the exact time when they are looking for products or services.
Businesses get faster results while using Google AdWords. There is a competition here as well. But the good news is along with the bid amount, ad relevancy, and expected CTR determines the position of the Ad.
Outperforms your competitor ads
AdWords provide a smarter option to beat your competitors. Let’s say you have stiff competition with one of the brands in your niche and you observe that most of the prospective sales are shared by them.
To back up the theory, AdWords outshines share reports shows that almost every time the competitor of yours outshines you on Google. One of the most essential benefits of Google AdWords is outranking the competitor’s Ads.
Influences the audience to make the purchase
Whenever you visit a website for the first time to make the purchase do you give your contact details? The answer would be very rare.
The ground reality behind it is, in this world of internet all information is attainable very easily and before making any purchase decision, the consumer does a lot of research, compares options, and then takes the decision.
With Google AdWords remarketing ads, the whole process becomes very simple and effective. Whenever the audience visits a website through any source it can be categorized into various audiences and targets website which are on Google Display Network.
Increases Ad visibility to high-quality audience
A major misbelieve among advertisers is that every keyword should have a 100% search impression share. But is it viable to spend more money on every search? Because many times the searches can be purely for research by people for projects or competitors and not for buying purposes.
With AdWords, it is possible to serve ads to the audience who are more likely to purchase the product. Advertisers have to choose automatic bid strategies, wherein bid will be adjusted based on the previous conversion data and the combination of information of those converters like device, model browser, location, etc.
Let Google Ads Professionals make your paid marketing campaigns famous & successful
We at Ravinsan are experts in Google search ads management. We will help you to get your business at the top of your customer’s search, beating all your competitors.
We are not limited to website traffic only, we will get you real quality leads that contact you on chat, phone or through forms.
- We get you on the top whenever customers search for your business.
- We write ads that catch attention and drive customers to your website.
Contact us today and ask for our low-cost trial!