Facebook still holds sway over as one of the most widely used online platforms by people all over the globe. And the gross amount of people are still using it daily, which continues to deliver brands and businesses an opportunity for maximum visibility when establishing a Facebook marketing strategy.
Facebook ads created to help you achieve one of the three types of campaign purposes:
- Recognition: Build brand awareness or expand the reach.
- Consideration: Send traffic to your website, elevate engagement, stimulate app installs or video views, generate leads, or tell people to communicate with you on Facebook messenger.
- Conversions: Generate online conversions, make catalog sales.
Along with a photo, Facebook photo ads include 125 characters of text plus a headline and a link description. It can also include a shop now or send a message button.
You can create your photo ad in Facebook business messenger, or simply endorse a post with an image from your Facebook page.
Facebook photo ads work extremely well for displaying new products or services. Instead of showing a simple photo of your product, show people using the product.
Facebook video ad options span from short mobile video ads up to 240-minutes promoted videos designated to watch on desktop. With so many options available, it’s pivotal to have solid goals and be aware of who your target market is and where your video will reach them.
Facebook ad videos work really well in conjunction with a TV ad campaign. Even though TV is not part of your marketing mix, video ads serve grate purpose to draw people in.
Short videos likely to have higher completion rates. However, if you’ve got a compelling message you can go a bit longer.
In this full-screen format, photos showcase for six seconds, and videos can last up to 15 seconds.
You can’t individually select Facebook story ads on their own. They’re included as a possible placement when you select automatic placements while creating your ad.
Stories remain for 24 hours only, so this is a significant format for in-the-moment like limited-time offers. Facebook surveyed the vast majority and observed that people want story ads to be “quick and easy to understand.” Keep things simple.
A carousel ad allows you to include up to 10 images or videos, each with their own link, all in one ad.
It works great to display different characteristics of a product, or to explain the step-by-step process. They are great with multiple products also.
Facebook ads posted on the home screen of the messenger app are messenger ads. One can use them to encourage people to connect with your business on messenger, but they can also link to your site.
You can use Messenger ads to restart your conversation that has come to an end.
Lead generation ads
Facebook lead generation ads are those mobile-only ads that include pre-populated forms. It makes it easy for people to:
- Sign up for your newsletter
- Ask for a free trial
- Request for a quote
They work well if you are looking for leads to pass along to your sales team, or to build your own online sales funnel.
A collection ad highlights your products and services right in the Facebook feed. It contains a cover photo or video plus product images with pricing and other particulars. This allows people to learn more about your product without having to leave Facebook.
When someone clicks on the ad, they go to an instant experience.