The History of Digital Marketing
It’s easy to remember the time before digital marketing, but now it’s difficult to picture a world without it. We can trace the initials of this groundbreaking consumer engagement back to the late 1800s.
The internet revolutionized Digital Marketing back in the 1990s when the search engines were introduced and were referred to as Archie. The web 1.0 platform allowed users to search for information over the web, but couldn’t share it over the web. Back then, web indexing (Archie) wasn’t much in use.
In 1993, Digital marketing achieved its first milestone with the introduction of clickable banners. Later on, a company called Hotwire purchased banner ads to advertise through the web. It marked the beginning of an online advertisement.
Increased use of search engines led to the launch of other search engines like HotBot, Alexa, and LookSmart in 1996. To ensure website content appears on the top result of the searched information, marketing professionals started using Search Engine Optimization and SEO.
In 1998, Google was established. This is another search engine company and over the years it became the most popular search engine across the globe. With the establishment of Google Algorithm, Google started penalizing sites using backlinks and keyword stuffing to create traffic. In parallel times, Microsoft launched the MSN search engine and Yahoo launched Yahoo web search. The year 2000 saw the complete wipeout of many smaller search engines and many internet start-up companies were closed down.
In 2000, Google launched AdWords to help marketers in advertising their products and services which became a major player in digital marketing and improved sales of businesses. Web 2.0 was also launched to help open many doors for digital marketing channels. In 2001, the first-ever Mobile Marketing Campaigns started.
In 2009, Google launched real-time search engine results. Google AdWords and AdSense cost-per-click advertising techniques became more popular with time.
2014 saw the increased use of smartphones in accessing digital technology. More Face book ads and LinkedIn were customized for mobile use. In the same year, Facebook acquired Whatsapp mobile app. Snapchat application launched with its own discover feature to enable users to connect with more friends.
Facebook, Instagram, Snapchat, YouTube, Twitter were the most commonly used social media networks in 2017 and 2018. Cookie technology became popular with time in digital marketing technology.
What is Digital Marketing?
While digital marketing, internet marketing, online marketing, and e-marketing are used interchangeably, digital marketing is what’s most often used today.
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as computers, mobile phones, and other digital media platforms to promote products and services.
In presence, digital marketing involves managing various forms of business’s online presence such as websites, mobile apps, and social media company pages.
Why Digital Marketing? What are the benefits?
Regardless of size and industry, Digital marketing offers businesses of all stripes and an affordable and efficient way to obtain leads.
For example, in pay-per-click advertising, if you spend $500 or $5000, you define the budget that works for your company. This is a unique benefit of digital marketing.
In the form of clicks, likes, comments, shares, and conversions, you can easily track the result of your campaigns with digital marketing. These performance metrics give you valuable insights, allowing you to make informed decisions about your business.
Digital marketing helps you to modify your campaign as you go. This means you can adapt as needed to drive the best possible results.
By saving money in promotional activities, you can avail of the advantages of digital marketing to a substantial extent.
Companies can use digital marketing strategies to have better revenue growth expectancy. Higher conversion rates can provide beneficial aspects for your business.
As people are getting more tech-savvy, it would be a good ploy to promote your business through the digital platform.
Why do you need a digital marketing consultant?
A good digital consultancy firm will help you make sense of ever-shifting and highly competitive space so that you can reach your business goals effectively. And when you have Ravinsan the best and fastest-growing digital marketing company in India then why to look any further? Our founder and CEO Mr. Prasad Desai have extensive experience in the digital and marketing process.
As part of our digital management service, I will help you make better decisions with data & analytics and drive product innovations at a faster pace. I will also help you with the adoption of the latest marketing technology that supports your business model.
Types of Digital Marketing
To ensure you have the best tools to create a successful strategy that works for you, we’ve compiled the list of 5 most powerful digital marketing types to consider:
Search Engine Marketing (SEM):
Initially, the term “search engine marketing” was used as an umbrella term for the process of both paid and free search traffic. But over time, the industry switched using the term “SEM” solely for paid activities.
Search Engine Marketing is the form of digital marketing in which the aim is at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads.
Social Media Marketing (SMM)
Social media marketing is the process of using social media platforms to attract traffic and attention. It is all about listening to what your customers say, engaging in the conversations, and sharing valuable content.
As a type of digital marketing, everybody can get benefits but B2C and SaaS companies tend to get the most out of it.
Content marketing focuses on creating and distributing content for a target audience. The content aims at being ‘valuable’, ‘relevant’, and ‘consistent’. In other words, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing.
Search Engine Optimization (SEO)
SEO is the process of getting quality traffic from free or organic search results on search engines like (Google and Bing). It is one of the most important types of digital marketing. Without search engine optimization people won’t be able to find you on the internet.
By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will grow with time.
Pay-per-click advertising (PPC):
Pay-per-click is a model of advertising where marketers pay a fee every time people clock on their ad. In normal words, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing.
It’s similar to SEM (Search Engine Marketing) but can also include display advertising (cost-per-click-based-advertising) and affiliate marketing.
So, it can be concluded that the digital marketing and the companies giving digital marketing services in India are growing exponentially, and every day it brings a chunk of opportunities to users as well as company owners. If you want to establish your presence in this digitalized era, then you need to use all the opportunities meticulously.